GSK Generate

What kept them up at night:

GlaxoSmithKline had a variety of internal health and wellness services available to their 23,000 employees but very few were being utilizing. They were in need of a brand and an awareness campaign.

The Work:

In addition to the naming and logo design, AgileCat created a poster series, designs for GSK’s Intranet and a guerrilla campaign that included signs on vending machines encouraging healthier choices and notices in the elevators to take the stairs instead.

“Generate” resulted in a bonded culture, increased participation in health-related activities and a 20% increase in interaction with the myGSK Intranet.